Jelly Belly vs Skittles · Bay Area shelf head-to-head
Jelly Belly and Skittles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skittles carries more Brand PowerSkittles is in more Bay Area grocersJelly Belly fields the deeper lineupJelly Belly sits further up the premium end
Jelly Belly
Skittles
20
brand power
38
51
products
21
2
categories
2
6
subcategories
4
5
grocers
11
$1.28
price per oz
96.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jelly Belly▭ Skittles
Distribution · 30% of score21·46
J
S
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score99·83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jelly Belly
only Skittles
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jelly Belly · 0
no exclusive doors — everywhere Jelly Belly is, Skittles is too.
only Skittles · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jelly Belly · Skittles