Jeni's Ice Cream vs Alec's Ice Cream · Bay Area shelf head-to-head
Jeni's Ice Cream and Alec's Ice Cream, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alec's Ice Cream is in more Bay Area grocersJeni's Ice Cream fields the deeper lineupJeni's Ice Cream sits further up the premium end
Jeni's Ice Cream
Alec's Ice Cream
45
brand power
42
49
products
23
3
categories
2
6
subcategories
3
11
grocers
14
73.4¢
price per fl oz
66.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jeni's Ice Cream▭ Alec's Ice Cream
Distribution · 30% of score46·58
carried in 11 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Desserts2 vs 1 SKUs
only Jeni's Ice Cream
only Alec's Ice Cream
no top category Jeni's Ice Cream doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jeni's Ice Cream · 3
only Alec's Ice Cream · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jeni's Ice Cream · Alec's Ice Cream
