Jeni's Ice Cream vs Mcconnell’s · Bay Area shelf head-to-head
Jeni's Ice Cream and Mcconnell’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jeni's Ice Cream carries more Brand PowerJeni's Ice Cream is in more Bay Area grocersJeni's Ice Cream fields the deeper lineup
Jeni's Ice Cream
Mcconnell’s
45
brand power
37
49
products
21
3
categories
2
6
subcategories
3
11
grocers
9
73.4¢
price per fl oz
77.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jeni's Ice Cream▭ Mcconnell’s
Distribution · 30% of score46·38
carried in 11 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Desserts2 vs 2 SKUs
only Jeni's Ice Cream
only Mcconnell’s
no top category Jeni's Ice Cream doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jeni's Ice Cream · 5
only Mcconnell’s · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jeni's Ice Cream · Mcconnell’s
