Jeni's Ice Cream vs Van Leeuwen · Bay Area shelf head-to-head
Jeni's Ice Cream and Van Leeuwen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jeni's Ice Cream fields the deeper lineupJeni's Ice Cream sits further up the premium end
Jeni's Ice Cream
Van Leeuwen
45
brand power
49
49
products
36
3
categories
4
6
subcategories
4
11
grocers
11
73.4¢
price per fl oz
67.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jeni's Ice Cream▭ Van Leeuwen
Distribution · 30% of score46·46
carried in 11 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Foods1 vs 2 SKUs
only Jeni's Ice Cream
no top category Van Leeuwen doesn’t also play in.
only Van Leeuwen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jeni's Ice Cream · 3
only Van Leeuwen · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jeni's Ice Cream · Van Leeuwen
