Jif vs Once Again · Bay Area shelf head-to-head
Jif and Once Again, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Once Again carries more Brand PowerOnce Again is in more Bay Area grocersOnce Again fields the deeper lineupOnce Again sits further up the premium end
Jif
Once Again
39
brand power
55
18
products
28
3
categories
5
4
subcategories
8
11
grocers
17
30.6¢
price per oz
94.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jif▭ Once Again
Distribution · 30% of score46·71
carried in 11 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Once Again
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jif · 3
only Once Again · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jif · Once Again
