Joe's vs Turkey Hill · Bay Area shelf head-to-head
Joe's and Turkey Hill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Turkey Hill carries more Brand PowerTurkey Hill is in more Bay Area grocersTurkey Hill fields the deeper lineup
Joe's
Turkey Hill
11
brand power
38
2
products
19
2
categories
5
2
subcategories
7
2
grocers
4
$3.46
avg price
$5.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Joe's▭ Turkey Hill
Distribution · 30% of score8·17
J
T
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Joe's
no top category Turkey Hill doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Joe's · 2
only Turkey Hill · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Joe's · Turkey Hill