John Morrell vs Schaller & Weber · Bay Area shelf head-to-head
John Morrell and Schaller & Weber, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Schaller & Weber carries more Brand PowerSchaller & Weber is in more Bay Area grocersSchaller & Weber fields the deeper lineup
John Morrell
Schaller & Weber
13
brand power
51
2
products
31
2
categories
9
2
subcategories
12
2
grocers
12
$11.04
avg price
$10.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ John Morrell▭ Schaller & Weber
Distribution · 30% of score8·50
J
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only John Morrell
no top category Schaller & Weber doesn’t also play in.
only Schaller & Weber
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only John Morrell · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: John Morrell · Schaller & Weber
