Jolly Llama vs So Delicious · Bay Area shelf head-to-head
Jolly Llama and So Delicious, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
So Delicious carries more Brand PowerSo Delicious is in more Bay Area grocersSo Delicious fields the deeper lineupJolly Llama sits further up the premium end
Jolly Llama
So Delicious
29
brand power
67
8
products
54
3
categories
7
4
subcategories
9
5
grocers
20
54.9¢
price per fl oz
46.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jolly Llama▭ So Delicious
Distribution · 30% of score21·83
carried in 5 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jolly Llama
only So Delicious
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jolly Llama · 0
no exclusive doors — everywhere Jolly Llama is, So Delicious is too.
only So Delicious · 15
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jolly Llama · So Delicious
