Jones Dairy Farm vs Banquet · Bay Area shelf head-to-head
Jones Dairy Farm and Banquet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jones Dairy Farm is in more Bay Area grocersBanquet fields the deeper lineup
Jones Dairy Farm
Banquet
40
brand power
43
13
products
27
4
categories
6
6
subcategories
7
11
grocers
7
18.7¢
price per oz
44.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jones Dairy Farm▭ Banquet
Distribution · 30% of score46·29
B
carried in 11 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jones Dairy Farm
only Banquet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jones Dairy Farm · 5
only Banquet · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jones Dairy Farm · Banquet
