Jonnypops vs Outshine · Bay Area shelf head-to-head
Jonnypops and Outshine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jonnypops carries more Brand PowerJonnypops is in more Bay Area grocersJonnypops fields the deeper lineupJonnypops sits further up the premium end
Jonnypops
Outshine
62
brand power
47
37
products
24
2
categories
2
15
grocers
11
62.4¢
price per fl oz
15.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jonnypops▭ Outshine
Distribution · 30% of score63·46
O
carried in 15 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jonnypops
only Outshine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jonnypops · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jonnypops · Outshine
