José Andrés vs The Good Crisp Company · Bay Area shelf head-to-head
José Andrés and The Good Crisp Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Good Crisp Company carries more Brand PowerThe Good Crisp Company is in more Bay Area grocersThe Good Crisp Company fields the deeper lineupJosé Andrés sits further up the premium end
José Andrés
The Good Crisp Company
29
brand power
49
8
products
19
3
categories
2
4
subcategories
3
6
grocers
19
$1.41
price per oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ José Andrés▭ The Good Crisp Company
Distribution · 30% of score25·79
J
carried in 6 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only José Andrés
only The Good Crisp Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only José Andrés · 2
only The Good Crisp Company · 15
both sides measured by the same instruments on the same shelves · see each brand’s full page: José Andrés · The Good Crisp Company