Josh Cellars vs Lieu Dit · Bay Area shelf head-to-head
Josh Cellars and Lieu Dit, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Josh Cellars carries more Brand PowerJosh Cellars is in more Bay Area grocersJosh Cellars fields the deeper lineup
Josh Cellars
Lieu Dit
35
brand power
9
12
products
2
5
categories
1
9
subcategories
2
4
grocers
1
$15.49
avg price
$40.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Josh Cellars▭ Lieu Dit
Distribution · 30% of score17·4
L
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Josh Cellars
only Lieu Dit
no top category Josh Cellars doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Josh Cellars · 4
only Lieu Dit · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Josh Cellars · Lieu Dit