Josh Cellars vs The Fableist Wine Co. · Bay Area shelf head-to-head
Josh Cellars and The Fableist Wine Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Josh Cellars carries more Brand PowerJosh Cellars is in more Bay Area grocersJosh Cellars fields the deeper lineup
Josh Cellars
The Fableist Wine Co.
35
brand power
11
12
products
2
5
categories
1
9
subcategories
2
4
grocers
2
$15.49
avg price
$20.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Josh Cellars▭ The Fableist Wine Co.
Distribution · 30% of score17·8
T
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Josh Cellars
only The Fableist Wine Co.
no top category Josh Cellars doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Josh Cellars · 3
only The Fableist Wine Co. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Josh Cellars · The Fableist Wine Co.