Joyva vs Hummingbird · Bay Area shelf head-to-head
Joyva and Hummingbird, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hummingbird carries more Brand PowerJoyva is in more Bay Area grocersHummingbird fields the deeper lineup
Joyva
Hummingbird
20
brand power
39
2
products
25
2
categories
6
2
subcategories
13
7
grocers
4
83.4¢
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Joyva▭ Hummingbird
Distribution · 30% of score29·17
J
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Joyva
no top category Hummingbird doesn’t also play in.
only Hummingbird
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hummingbird · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Joyva · Hummingbird