Junkless vs Kind · Bay Area shelf head-to-head
Junkless and Kind, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kind carries more Brand PowerKind is in more Bay Area grocersKind fields the deeper lineupKind sits further up the premium end
Junkless
Kind
24
brand power
65
6
products
91
2
categories
5
4
grocers
17
34.9¢
price per oz
$1.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Junkless▭ Kind
Distribution · 30% of score17·71
J
carried in 4 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Junkless
no top category Kind doesn’t also play in.
only Kind
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Junkless · 0
no exclusive doors — everywhere Junkless is, Kind is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Junkless · Kind
