Just Date vs Guittard · Bay Area shelf head-to-head
Just Date and Guittard, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Guittard carries more Brand PowerGuittard is in more Bay Area grocersGuittard fields the deeper lineupJust Date sits further up the premium end
Just Date
Guittard
40
brand power
70
12
products
25
3
categories
5
4
subcategories
7
11
grocers
19
$1.33
price per oz
$1.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just Date▭ Guittard
Distribution · 30% of score46·79
carried in 11 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Just Date
only Guittard
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Just Date · 0
no exclusive doors — everywhere Just Date is, Guittard is too.
only Guittard · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just Date · Guittard
