Just Date vs Lily's · Bay Area shelf head-to-head
Just Date and Lily's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lily's carries more Brand PowerLily's is in more Bay Area grocersLily's fields the deeper lineup
Just Date
Lily's
40
brand power
48
12
products
28
3
categories
5
4
subcategories
6
11
grocers
14
$1.33
price per oz
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just Date▭ Lily's
Distribution · 30% of score46·58
carried in 11 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Just Date
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Just Date · 3
only Lily's · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just Date · Lily's
