Just Egg vs Evol · Bay Area shelf head-to-head
Just Egg and Evol, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Just Egg carries more Brand PowerJust Egg is in more Bay Area grocersEvol fields the deeper lineup
Just Egg
Evol
43
brand power
35
5
products
16
5
categories
4
5
subcategories
5
17
grocers
6
68.1¢
price per oz
78.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just Egg▭ Evol
Distribution · 30% of score71·25
carried in 17 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Breakfast1 vs 1 SKUs
1% of shelf
only Just Egg
only Evol
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just Egg · Evol
