Just Egg vs Red's · Bay Area shelf head-to-head
Just Egg and Red's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red's carries more Brand PowerRed's fields the deeper lineupJust Egg sits further up the premium end
Just Egg
Red's
43
brand power
64
5
products
26
5
categories
3
5
subcategories
4
17
grocers
17
68.1¢
price per oz
80.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just Egg▭ Red's
Distribution · 30% of score71·71
carried in 17 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Meals1 vs 12 SKUs
<1% of shelf
only Just Egg
only Red's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just Egg · Red's
