Justin's vs Pbfit · Bay Area shelf head-to-head
Justin's and Pbfit, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Justin's carries more Brand PowerJustin's is in more Bay Area grocersJustin's fields the deeper lineupJustin's sits further up the premium end
Justin's
Pbfit
54
brand power
25
33
products
7
4
categories
3
7
subcategories
3
18
grocers
3
$6.94
avg price
$15.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Justin's▭ Pbfit
Distribution · 30% of score75·13
P
carried in 18 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score94·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pbfit
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Justin's · Pbfit
