Justin's vs Skippy · Bay Area shelf head-to-head
Justin's and Skippy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Justin's carries more Brand PowerJustin's is in more Bay Area grocersJustin's fields the deeper lineupJustin's sits further up the premium end
Justin's
Skippy
54
brand power
41
33
products
18
4
categories
2
7
subcategories
2
18
grocers
13
$1.47
price per oz
30.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Justin's▭ Skippy
Distribution · 30% of score75·54
carried in 18 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Justin's
only Skippy
no top category Justin's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Justin's · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Justin's · Skippy
