Kalona Supernatural vs Clover Farms · Bay Area shelf head-to-head
Kalona Supernatural and Clover Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Farms carries more Brand PowerClover Farms is in more Bay Area grocersClover Farms fields the deeper lineupKalona Supernatural sits further up the premium end
Kalona Supernatural
Clover Farms
38
brand power
67
8
products
17
6
categories
7
13
grocers
17
29.7¢
price per fl oz
13.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kalona Supernatural▭ Clover Farms
Distribution · 30% of score54·71
carried in 13 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kalona Supernatural
only Clover Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kalona Supernatural · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kalona Supernatural · Clover Farms
