Kalona Supernatural vs Maple Hill · Bay Area shelf head-to-head
Kalona Supernatural and Maple Hill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maple Hill carries more Brand PowerKalona Supernatural is in more Bay Area grocersMaple Hill fields the deeper lineupKalona Supernatural sits further up the premium end
Kalona Supernatural
Maple Hill
38
brand power
43
8
products
15
6
categories
7
13
grocers
8
29.7¢
price per fl oz
24.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kalona Supernatural▭ Maple Hill
Distribution · 30% of score54·33
carried in 13 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kalona Supernatural
only Maple Hill
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kalona Supernatural · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kalona Supernatural · Maple Hill
