Karine & Jeff vs Rao's · Bay Area shelf head-to-head
Karine & Jeff and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineupKarine & Jeff sits further up the premium end
Karine & Jeff
Rao's
30
brand power
66
13
products
79
2
categories
6
3
grocers
21
67.5¢
price per oz
59.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Karine & Jeff▭ Rao's
Distribution · 30% of score13·88
carried in 3 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Karine & Jeff
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Karine & Jeff · 0
no exclusive doors — everywhere Karine & Jeff is, Rao's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Karine & Jeff · Rao's
