Kate's Real Food vs Gomacro · Bay Area shelf head-to-head
Kate's Real Food and Gomacro, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gomacro carries more Brand PowerGomacro is in more Bay Area grocersGomacro fields the deeper lineupKate's Real Food sits further up the premium end
Kate's Real Food
Gomacro
43
brand power
56
21
products
40
4
categories
4
10
grocers
18
$1.88
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kate's Real Food▭ Gomacro
Distribution · 30% of score42·75
carried in 10 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snack Bars5 vs 8 SKUs
1% of shelf
only Kate's Real Food
only Gomacro
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kate's Real Food · 0
no exclusive doors — everywhere Kate's Real Food is, Gomacro is too.
only Gomacro · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kate's Real Food · Gomacro
