Katie's vs Pizzeria Delfina · Bay Area shelf head-to-head
Katie's and Pizzeria Delfina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pizzeria Delfina is in more Bay Area grocersPizzeria Delfina sits further up the premium end
Katie's
Pizzeria Delfina
29
brand power
28
7
products
6
2
categories
3
3
subcategories
3
7
grocers
9
79.3¢
price per oz
$1.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Katie's▭ Pizzeria Delfina
Distribution · 30% of score29·38
K
P
carried in 7 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score44·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Katie's
no top category Pizzeria Delfina doesn’t also play in.
only Pizzeria Delfina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Katie's · 3
only Pizzeria Delfina · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Katie's · Pizzeria Delfina