Kellogg’s Nutri-grain vs Kind · Bay Area shelf head-to-head
Kellogg’s Nutri-grain and Kind, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kind carries more Brand PowerKind is in more Bay Area grocersKind fields the deeper lineupKind sits further up the premium end
Kellogg’s Nutri-grain
Kind
13
brand power
65
4
products
91
1
categories
5
6
grocers
17
64.3¢
price per oz
$1.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kellogg’s Nutri-grain▭ Kind
Distribution · 30% of score25·71
K
carried in 6 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kellogg’s Nutri-grain
no top category Kind doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kellogg’s Nutri-grain · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kellogg’s Nutri-grain · Kind
