Kellogg’s Nutri-grain vs Kodiak Cakes · Bay Area shelf head-to-head
Kellogg’s Nutri-grain and Kodiak Cakes, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kodiak Cakes carries more Brand PowerKellogg’s Nutri-grain is in more Bay Area grocersKodiak Cakes fields the deeper lineup
Kellogg’s Nutri-grain
Kodiak Cakes
13
brand power
45
4
products
21
1
categories
11
6
grocers
4
$6.52
avg price
$6.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kellogg’s Nutri-grain▭ Kodiak Cakes
Distribution · 30% of score25·17
K
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kellogg’s Nutri-grain
no top category Kodiak Cakes doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kellogg’s Nutri-grain · 5
only Kodiak Cakes · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kellogg’s Nutri-grain · Kodiak Cakes
