Kendall-Jackson vs Bota Box · Bay Area shelf head-to-head
Kendall-Jackson and Bota Box, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bota Box carries more Brand Power
Kendall-Jackson
Bota Box
20
brand power
26
5
products
7
2
categories
3
4
subcategories
7
3
grocers
3
$16.79
avg price
$21.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kendall-Jackson▭ Bota Box
Distribution · 30% of score13·13
K
B
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kendall-Jackson
only Bota Box
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kendall-Jackson · 1
only Bota Box · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kendall-Jackson · Bota Box
