Ken's Steak House vs Walden Farms · Bay Area shelf head-to-head
Ken's Steak House and Walden Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ken's Steak House carries more Brand PowerKen's Steak House is in more Bay Area grocersKen's Steak House fields the deeper lineup
Ken's Steak House
Walden Farms
34
brand power
29
18
products
13
2
categories
3
10
subcategories
8
6
grocers
4
$6.54
avg price
$6.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ken's Steak House▭ Walden Farms
Distribution · 30% of score25·17
K
W
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score78·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ken's Steak House
no top category Walden Farms doesn’t also play in.
only Walden Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ken's Steak House · 4
only Walden Farms · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ken's Steak House · Walden Farms
