Kern's vs Sun Tropics · Bay Area shelf head-to-head
Kern's and Sun Tropics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sun Tropics carries more Brand PowerSun Tropics is in more Bay Area grocersSun Tropics fields the deeper lineupSun Tropics sits further up the premium end
Kern's
Sun Tropics
31
brand power
45
12
products
15
3
categories
6
6
subcategories
9
8
grocers
13
10.9¢
price per fl oz
9.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kern's▭ Sun Tropics
Distribution · 30% of score33·54
carried in 8 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kern's
only Sun Tropics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kern's · 1
only Sun Tropics · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kern's · Sun Tropics
