Kerrygold vs Lurpak · Bay Area shelf head-to-head
Kerrygold and Lurpak, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kerrygold carries more Brand PowerKerrygold is in more Bay Area grocersKerrygold fields the deeper lineup
Kerrygold
Lurpak
63
brand power
8
39
products
2
5
categories
1
9
subcategories
2
20
grocers
2
$9.11
avg price
$7.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kerrygold▭ Lurpak
Distribution · 30% of score83·8
L
carried in 20 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score96·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kerrygold
only Lurpak
no top category Kerrygold doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kerrygold · Lurpak