Kerrygold vs Pete & Gerry's · Bay Area shelf head-to-head
Kerrygold and Pete & Gerry's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kerrygold carries more Brand PowerKerrygold is in more Bay Area grocersKerrygold fields the deeper lineup
Kerrygold
Pete & Gerry's
63
brand power
26
39
products
7
5
categories
2
9
subcategories
2
20
grocers
5
$9.11
avg price
$8.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kerrygold▭ Pete & Gerry's
Distribution · 30% of score83·21
carried in 20 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kerrygold
only Pete & Gerry's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kerrygold · Pete & Gerry's