Kerrygold vs Tipperary · Bay Area shelf head-to-head
Kerrygold and Tipperary, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kerrygold carries more Brand PowerKerrygold is in more Bay Area grocersKerrygold fields the deeper lineupTipperary sits further up the premium end
Kerrygold
Tipperary
63
brand power
15
39
products
4
5
categories
2
9
subcategories
2
20
grocers
2
$1.27
price per oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kerrygold▭ Tipperary
Distribution · 30% of score83·8
T
carried in 20 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kerrygold
only Tipperary
no top category Kerrygold doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kerrygold · Tipperary
