Kettle & Fire vs Lonolife · Bay Area shelf head-to-head
Kettle & Fire and Lonolife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kettle & Fire carries more Brand PowerKettle & Fire is in more Bay Area grocersKettle & Fire fields the deeper lineupLonolife sits further up the premium end
Kettle & Fire
Lonolife
54
brand power
28
27
products
11
4
categories
1
6
subcategories
1
16
grocers
6
36.8¢
price per oz
$3.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kettle & Fire▭ Lonolife
Distribution · 30% of score67·25
L
carried in 16 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kettle & Fire
only Lonolife
no top category Kettle & Fire doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kettle & Fire · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kettle & Fire · Lonolife
