Kewpie vs Chosen Foods · Bay Area shelf head-to-head
Kewpie and Chosen Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chosen Foods carries more Brand PowerChosen Foods fields the deeper lineupChosen Foods sits further up the premium end
Kewpie
Chosen Foods
42
brand power
55
9
products
31
1
categories
4
2
subcategories
11
19
grocers
19
55.9¢
price per fl oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kewpie▭ Chosen Foods
Distribution · 30% of score79·79
carried in 19 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kewpie
no top category Chosen Foods doesn’t also play in.
only Chosen Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kewpie · Chosen Foods
