Kibbles 'n Bits vs I And Love And You · Bay Area shelf head-to-head
Kibbles 'n Bits and I And Love And You, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
I And Love And You carries more Brand PowerI And Love And You is in more Bay Area grocersI And Love And You fields the deeper lineup
Kibbles 'n Bits
I And Love And You
7
brand power
56
2
products
53
1
categories
3
1
subcategories
5
2
grocers
16
$10.04
avg price
$11.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kibbles 'n Bits▭ I And Love And You
Distribution · 30% of score8·67
K
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kibbles 'n Bits
no top category I And Love And You doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kibbles 'n Bits · 0
no exclusive doors — everywhere Kibbles 'n Bits is, I And Love And You is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kibbles 'n Bits · I And Love And You