Kind vs Gomacro · Bay Area shelf head-to-head
Kind and Gomacro, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kind carries more Brand PowerGomacro is in more Bay Area grocersKind fields the deeper lineup
Kind
Gomacro
65
brand power
56
91
products
40
5
categories
4
17
grocers
18
$1.53
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kind▭ Gomacro
Distribution · 30% of score71·75
carried in 17 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Protein Snacks15 vs 30 SKUs
3% of shelf
only Gomacro
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kind · Gomacro
