Kind vs Tahoe Trail Bar · Bay Area shelf head-to-head
Kind and Tahoe Trail Bar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kind carries more Brand PowerKind is in more Bay Area grocersKind fields the deeper lineupTahoe Trail Bar sits further up the premium end
Kind
Tahoe Trail Bar
65
brand power
9
91
products
3
5
categories
2
17
grocers
3
$7.21
avg price
$3.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kind▭ Tahoe Trail Bar
Distribution · 30% of score71·13
T
carried in 17 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tahoe Trail Bar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kind · Tahoe Trail Bar