Kind vs Thinkkids · Bay Area shelf head-to-head
Kind and Thinkkids, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kind carries more Brand PowerKind is in more Bay Area grocersKind fields the deeper lineup
Kind
Thinkkids
65
brand power
9
91
products
2
5
categories
1
17
grocers
1
$7.21
avg price
$6.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kind▭ Thinkkids
Distribution · 30% of score71·4
T
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Thinkkids
no top category Kind doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kind · Thinkkids