Kind vs Truvani · Bay Area shelf head-to-head
Kind and Truvani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kind carries more Brand PowerKind is in more Bay Area grocersKind fields the deeper lineupTruvani sits further up the premium end
Kind
Truvani
65
brand power
35
91
products
12
5
categories
2
17
grocers
4
$1.53
price per oz
$1.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kind▭ Truvani
Distribution · 30% of score71·17
carried in 17 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Protein Snacks15 vs 1 SKUs
3% of shelf
only Kind
only Truvani
no top category Kind doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kind · Truvani
