Kinder's vs Mccormick® Bag 'n Season® · Bay Area shelf head-to-head
Kinder's and Mccormick® Bag 'n Season®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerKinder's is in more Bay Area grocersKinder's fields the deeper lineupMccormick® Bag 'n Season® sits further up the premium end
Kinder's
Mccormick® Bag 'n Season®
60
brand power
13
96
products
3
6
categories
2
15
subcategories
2
14
grocers
4
95.8¢
price per oz
$6.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kinder's▭ Mccormick® Bag 'n Season®
Distribution · 30% of score58·17
M
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spices & Seasonings10 vs 1 SKUs
5% of shelf
only Kinder's
only Mccormick® Bag 'n Season®
no top category Kinder's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kinder's · Mccormick® Bag 'n Season®