Kinder's vs Nippon Shokken · Bay Area shelf head-to-head
Kinder's and Nippon Shokken, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerKinder's is in more Bay Area grocersKinder's fields the deeper lineupNippon Shokken sits further up the premium end
Kinder's
Nippon Shokken
60
brand power
13
96
products
2
6
categories
2
15
subcategories
2
14
grocers
3
95.8¢
price per oz
56.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kinder's▭ Nippon Shokken
Distribution · 30% of score58·13
N
carried in 14 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kinder's
only Nippon Shokken
no top category Kinder's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kinder's · Nippon Shokken
