Kinder's vs Soy Vay · Bay Area shelf head-to-head
Kinder's and Soy Vay, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerSoy Vay is in more Bay Area grocersKinder's fields the deeper lineup
Kinder's
Soy Vay
60
brand power
29
96
products
4
6
categories
1
15
subcategories
1
14
grocers
15
95.8¢
price per oz
34.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kinder's▭ Soy Vay
Distribution · 30% of score58·63
S
carried in 14 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Soy Vay
no top category Kinder's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kinder's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kinder's · Soy Vay
