King Tut vs Hershey's · Bay Area shelf head-to-head
King Tut and Hershey's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hershey's carries more Brand PowerHershey's is in more Bay Area grocersHershey's fields the deeper lineupKing Tut sits further up the premium end
King Tut
Hershey's
22
brand power
54
5
products
79
5
categories
6
5
subcategories
8
1
grocers
14
$8.19
avg price
$8.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ King Tut▭ Hershey's
Distribution · 30% of score4·58
K
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only King Tut
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only King Tut · 0
no exclusive doors — everywhere King Tut is, Hershey's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: King Tut · Hershey's