King's Hawaiian vs St Pierre · Bay Area shelf head-to-head
King's Hawaiian and St Pierre, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
St Pierre carries more Brand PowerSt Pierre fields the deeper lineupSt Pierre sits further up the premium end
King's Hawaiian
St Pierre
36
brand power
44
12
products
15
4
categories
5
4
subcategories
9
12
grocers
12
53.8¢
price per item
$1.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ King's Hawaiian▭ St Pierre
Distribution · 30% of score50·50
K
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only King's Hawaiian
only St Pierre
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only King's Hawaiian · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: King's Hawaiian · St Pierre
