Kitchen Basics vs Savory Choice · Bay Area shelf head-to-head
Kitchen Basics and Savory Choice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kitchen Basics carries more Brand PowerKitchen Basics is in more Bay Area grocersKitchen Basics fields the deeper lineupSavory Choice sits further up the premium end
Kitchen Basics
Savory Choice
38
brand power
31
14
products
6
3
categories
4
5
subcategories
5
10
grocers
6
17.4¢
price per oz
$2.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kitchen Basics▭ Savory Choice
Distribution · 30% of score42·25
S
carried in 10 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kitchen Basics
no top category Savory Choice doesn’t also play in.
only Savory Choice
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kitchen Basics · 6
only Savory Choice · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kitchen Basics · Savory Choice
