Kize vs Prime Bites · Bay Area shelf head-to-head
Kize and Prime Bites, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Prime Bites is in more Bay Area grocers
Kize
Prime Bites
18
brand power
19
6
products
4
2
categories
4
1
grocers
3
$8.00
avg price
$8.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kize▭ Prime Bites
Distribution · 30% of score4·13
K
P
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kize
no top category Prime Bites doesn’t also play in.
only Prime Bites
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kize · 1
only Prime Bites · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kize · Prime Bites
