Knorr vs Hidden Valley · Bay Area shelf head-to-head
Knorr and Hidden Valley, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Knorr is in more Bay Area grocersKnorr fields the deeper lineup
Knorr
Hidden Valley
54
brand power
50
39
products
29
5
categories
5
6
subcategories
6
13
grocers
12
$1.93
price per oz
$5.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Knorr▭ Hidden Valley
Distribution · 30% of score54·50
carried in 13 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hidden Valley
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Knorr · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Knorr · Hidden Valley