Knorr vs S&b Foods Golden Curry · Bay Area shelf head-to-head
Knorr and S&b Foods Golden Curry, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Knorr carries more Brand PowerKnorr is in more Bay Area grocersKnorr fields the deeper lineupKnorr sits further up the premium end
Knorr
S&b Foods Golden Curry
54
brand power
44
39
products
14
5
categories
6
6
subcategories
8
13
grocers
12
$1.93
price per oz
$5.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Knorr▭ S&b Foods Golden Curry
Distribution · 30% of score54·50
S
carried in 13 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only S&b Foods Golden Curry
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Knorr · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Knorr · S&b Foods Golden Curry
